Second50Years Marketing Blog

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Entries Tagged as 'Money'

Is the Boom Over?

June 2nd, 2008 · No Comments

AARP reports that recent research indicates that Baby Boomers and seniors are really feeling the effects of the economic downturn.

More than one of four middle-aged and older workers say they are postponing their plans for retirement.
Nearly 25% of people ages 45-64 are prematurely taking money out of the 401(k)s and other investments.
Younger boomers ages 45-54 […]

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Tags: Money

Are High Gasoline and Food Prices Finally Making Baby Boomers Tight Fisted?

May 11th, 2008 · No Comments

Eons.com, the social networking site frequented by baby boomers, recently surveyed its members about how they might use their “economic stimulus” checks from the IRS. The results tell us just how weak the American consumer is feeling.
The online survey found that:

44 percent of its baby boomer respondents plan to use their checks to pay bills […]

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Tags: General · Money

Baby Boomers More Sanguine About Achieving the American Dream

February 4th, 2008 · No Comments

A MetLife study of the “American Dream” (this is their second such study) reveals key attitudes of Americans in general and of Baby Boomers and older about the current state of the economy.
Overall, the study found that Americans are pretty gloomy about finances, revealing that more than nine in ten people (with the exception of […]

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Tags: Money