Second50Years Marketing Blog

Some years ago I purchased a tape of a song personalized with my granddaughter’s name throughout. It was lovely…all about animals…and my granddaughter, Amanda (3-4 yrs old), loved it. She played it over and over and memorized the lyrics.
Now Flattenme has developed a line of storybooks  that can be personalized with the photo and name […]

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Have you tried Hulu? It is a new online video service. Go to Hulu.com and you can watch full-length episodes of current and archived television shows, feature films, sports and news–for free.
Hulu has deals with a raft of content providers ranging from the major TV networks to cable channels to movie studios.
The interesting thing for […]

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The economic downturn is showing up at the grocery store, says Vertis Communications. A new study says that just one percent of adults say overall food quality is the reason they choose a supermarket. They are much more impressed by low prices and convenience (as in close to work or home).
Scott Marden, director of marketing […]

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Peter Shankman, a publicist, author and speaker, has created a “matchmaking” service for reporters. His “Help a Reporter” email service has become quite popular, among reporters and among potential sources.
The idea is that any of us can register for Shankman’s email list. Reporters send in queries, Shankman sends them out to us and we can […]

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There is no doubt baby boomers are worried about having enough money for retirement. A recent survey by ScottTrade found that fifty-one percent of people 55 and over say they wish they had started at a younger age and 40 percent say they wish they would have saved more. Now another financial services company is […]

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If you think that people’s ideas petrify when they move into the upper age ranges, think again!
In a recent study published in the American Sociological Review (Oct 2007), Nicholas L. Danigelis, a sociologist at the U of Vermont, found that as people age they actually become more liberal and flexible in their political views.
Danigelis says, […]

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We recently wrote about EONS opening up its site to people under the age of 50.
This past weekend there was an excellent article in the NYTimes about EONS and problems it is having with its website traffic. The Times article reveals that EONS traffic has taken a drastic dip–from nearly 1.2 million unique visitors in […]

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We commented recently about how Virgin America has included baby boomers in its target market. It is also very high tech with wi-fi on its planes. The Boomer Chronicles blog took this a little further with links to other airlines that are testing wi-fi.
More: Boomer Chronicles

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Edelman Public Relations has created a “Boomer Insights Generation Group” to specialize in communications and marketing strategies to reach Baby Boomers.
The group was introduced today with the release of its recent research study of Boomers.
Edelman says it will focus on what it calls “Bull’s Eye Boomers,” highly influential members of that group. “Savvy marketers know […]

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Congratulations to Virgin America for including people over 50 in their targeted demographic for new service in the U.S.
The target is people 18 to 64, who travel four to ten times a year, have higher household incomes, and are quite educated. That describes the upper range of that target age group…Baby Boomers.
The plane is wired […]

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