Second50Years Marketing Blog

A new study looked at “green” actions of Americans and came up with some generational differences.
Three-quarters of those surveyed believe they are doing their part to help the environment. But while some frankly didn’t know what to do, of the “matures” (age 63 and up), only 19% fell into this category.
However, the matures were the […]

[Read more →]

Thanks to Ronni Bennett at Time Goes By for this bit of news. A new survey from JWT Boom and ThirdAge of 1800 baby boomers asked which online activities respondents have “little or no interest in.” The results:
67% - Writing blogs
63% - Participating in general social networking
62% - Playing games with others
55% - Listening to […]

[Read more →]

The International Council on Active Aging (ICAA) will promote Active Aging Week September 22 - 28, 2008.
The promotion is in its sixth year and aims to introduce older adults to a healthy and active lifestyle. This is a perfect promotional tie-in for parks, rec centers, gyms, retirement communities, senior centers, churches, malls, and any retailer […]

[Read more →]

Eons.com, the social networking site frequented by baby boomers, recently surveyed its members about how they might use their “economic stimulus” checks from the IRS. The results tell us just how weak the American consumer is feeling.
The online survey found that:

44 percent of its baby boomer respondents plan to use their checks to pay bills […]

[Read more →]

Some years ago I purchased a tape of a song personalized with my granddaughter’s name throughout. It was lovely…all about animals…and my granddaughter, Amanda (3-4 yrs old), loved it. She played it over and over and memorized the lyrics.
Now Flattenme has developed a line of storybooks  that can be personalized with the photo and name […]

[Read more →]

Senior centers all across the country are looking for new ideas in an effort to modernize themselves and, thus, appeal to aging baby boomers who will soon be seniors. An article in the NYTimes explores the issue and looks at a number of ways senior centers are innovating.
The Transition Network (TTN) is organized to help […]

[Read more →]

Taking care of our older parents is not all about nursing homes or assisted care. A slew of businesses that can help busy mid-lifers to cope with increasing demands from aging parents are cropping up.  We have The Boomer Chronicles to thank for this list of websites that are in the caregiving space. Check them […]

[Read more →]