Second50Years Marketing Blog

How to Craft Your Own Marketing Material That Triggers Consumers 50+ to Buy (from you)

Focus on Issues: Experts Weigh In on Rethinking Retirement

Entrepreneurs Bring Movies Home to Boomers and Seniors

Contrarian Thinker Promotes Age-Neutral Marketing

Retirees Paid and Challenged to Do Their Best for the Public Good

From ‘Glamping’ to Asian Motorcycling to Amazon Cruising: How Entrepreneur’s Site Answers Call of Baby Boomer Travelers

Web Site for Older Job Seekers Uses Innovative Business Model Based on Advocacy and Age-Friendly Employer Certification

Three Experts Answer Our Burning Questions About Baby Boomers

Intrepid Senior-Preneurs Turn Out Computer Savvy Seniors

Financial Planner Develops A Better Way to Think about Retirement for Anxious Baby Boomers

Generations on Line: Helping Seniors Go from Computer Illiterate to Savvy Online Users

The Baby Boomer Bottom Line: Where Style Meets Substance

Baby Boomers & Eco-Friendly Businesses: How We Can All Get the Green We Want

PreRetirementLife.com: A Robust, New Website for a New Life Stage

Demystifying Baby Boomer Health Reports for a Better Bottom Line

Defying Stereotypes of Aging: Elderbloggers Spout Off Online

*16 percent of the Millenial Generation reads a newspaper every day.; 72 percent of the World War II generation reads a newspaper daily.

*35 percent of baby boomers identify themselves as "conservative"; 25 percent of boomers identify themselves as "liberal"
Source: NewStrategist.com

*The population 65 and over will increase from 35 million in 2000 to 40 million in 2010 (a 15% increase) and then to 55 million in 2020 (a 36% increase for that decade).

*By 2030, there will be about 71.5 million older persons, almost twice their number in 2005.

*People 65+ represented 12.4% of the population in the year 2005 but are expected to grow to be 20% of the population by 2030.

*The 85+ population is projected to increase from 4.2 million in 2000 to 6.1 million in 2010 (40%) and then to 7.3 million in 2020 (44% for that decade).
Source: Administration On Aging