Peter Francese, founder of American Demographics magazine and demographic trends analyst at Ogilvy & Mather, has written a fascinating article for AdAge about the changing face of the consumer.
Francese’s top demographic trend is the aging of the consumer. He points out that the average head of household in the U.S. is just six months short […]
Entries Tagged as 'Demographics'
Average Age of Head of Household Pushes 50
July 8th, 2008 · No Comments
Tags: Demographics