Second50Years Marketing Blog

It seems counter-intuitive since we are used to people researching online and then buying at a store. But, new data from the USC Annenberg Center for the Digital Future has found that consumers 50+ do just the opposite.
Researchers found that some two-thirds of consumers between the ages of 50 and 60 had researched their online […]

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Thanks to Ronni Bennett at Time Goes By for this bit of news. A new survey from JWT Boom and ThirdAge of 1800 baby boomers asked which online activities respondents have “little or no interest in.” The results:
67% - Writing blogs
63% - Participating in general social networking
62% - Playing games with others
55% - Listening to […]

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Here is a very nice idea: A “Moving Pictures Film Club.” The creators of the club search the world for films that are “moving,” meaning that they encourage us to ask questions about life, aging, loving, living.
The club is pitched toward baby boomers and seniors, a group that is often sadly ignored by film […]

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Whenever I read articles or surveys about how older people are or are not using computers and the Internet, I think about the Elderbloggers.
Ronni Bennett, of As Time Goes By, maintains a list of “Elderbloggers” on her blog. It is a long list and getting longer. On weekends sometimes, when I’m just […]

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