Second50Years Marketing Blog

Not happy yet? Well, if you are over 80, you should be. According to a University of Chicago survey, people are happier when they are older.
The study, published in the American Sociological Review, found that people in their 80s had about a 50 percent chance of being very happy. Among 18 year olds, the […]

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If you haven’t heard about the Young@Heart, bought one of their CDs, or seen their documentary, go immediately to this website for their story.
This rockin’ group has existed since 1982 but they are just now reaching the tipping point in the media. Ranging in age from early 70s to the late 80s, this group of […]

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Joseph Coughlin is the director of a fascinating place called AgeLab.
AgeLab is a research program at MIT that is in the business of making life easier for older people. AgeLab is working in the areas of transportation, health care and housing. The lab does more than just dream about nifty gadgets and futuristic technology. It […]

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We don’t like ageism of any kind anywhere but we found this NYTimes article to be a fairly well-balanced look at the seemingly irresistible ageist jokes created by the presidential candidacy of John McCain.
It is unfortunate that, since gender jokes and racist jokes are off limits this campaign season, comedians feel age is fair game. […]

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Eons.com was founded for the “over 50″ age group, especially the leading edge Baby Boomers.
Now, the founder, Jeff Taylor (himself 49 years old), has lifted the age “gate” and will allow anyone over the age of 13 to take part in Eons.
Will this work? Many people in their 40s were on waiting lists because they could not […]

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What you call an older person these days can be dangerous to your health. Use the wrong term and you and your business can become persona non grata very quickly.
Fortunately there is help. The “Journalists Exchange on Aging” is a group of writers and editors who have pondered the many semantic possibilities in writing articles […]

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What would you say to a college student if asked what life lessons you’ve learned? A professor at the University of Iowa in Iowa City recently solicited such letters from people over 50 for his students. The project was such a success that it is now on the Internet as The Legacy Letter Project. You […]

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I admit that the press release from the American Physical Therapy Association (APTA) about their new hotline on balance and how to avoid falls, would not have caught my attention if I had not taken a header down a steep slope into a river last fall. Yep, not a month after my 60 something birthday, […]

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