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Contrarian Thinker Promotes Age-Neutral Marketing
Retirees Paid and Challenged to Do Their Best for the Public Good
Three Experts Answer Our Burning Questions About Baby Boomers
Intrepid Senior-Preneurs Turn Out Computer Savvy Seniors
Financial Planner Develops A Better Way to Think about Retirement for Anxious Baby Boomers
Generations on Line: Helping Seniors Go from Computer Illiterate to Savvy Online Users
The Baby Boomer Bottom Line: Where Style Meets Substance
Baby Boomers & Eco-Friendly Businesses: How We Can All Get the Green We Want
PreRetirementLife.com: A Robust, New Website for a New Life Stage
Demystifying Baby Boomer Health Reports for a Better Bottom Line
Defying Stereotypes of Aging: Elderbloggers Spout Off Online
Hi..I’m Joanne Fritz, founder of Second50Years.com. This blog is a companion to that website where we will post news, research, and opinion about marketing to Baby Boomers and Seniors. I hope you will comment and share your ideas as well. You can email me at joannef@second50years.com.
*16 percent of the Millenial Generation reads a newspaper every day.; 72 percent of the World War II generation reads a newspaper daily.
*35 percent of baby boomers identify themselves as "conservative"; 25 percent of boomers identify themselves as "liberal"
Source: NewStrategist.com
*The population 65 and over will increase from 35 million in 2000 to 40 million in 2010 (a 15% increase) and then to 55 million in 2020 (a 36% increase for that decade).
*By 2030, there will be about 71.5 million older persons, almost twice their number in 2005.
*People 65+ represented 12.4% of the population in the year 2005 but are expected to grow to be 20% of the population by 2030.
*The 85+ population is projected to increase from 4.2 million in 2000 to 6.1 million in 2010 (40%) and then to 7.3 million in 2020 (44% for that decade).
Source: Administration On Aging
© 2006–2008 Second50Years Marketing Blog — Sitemap — Cutline by Chris Pearson
2 responses so far ↓
1 Rita // Mar 15, 2008 at 12:49 am
How is your blog doing? How long have you been writing it? Why did you decide to write about marketing to boomers? There seems to be a lot of blogs and Web sites on the topic.
My blog is for boomer consumers to help them make decisions to get what they want. It’s called The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.
2 Joanne Fritz // Mar 15, 2008 at 6:26 pm
Hi Ritz…I have had my website, http://www.second50years.com for about 4 years now. I just recently decided to do a matching blog because I come across so much info that works well on a blog. There is more and more out there for and about boomers. When I started my first site, there wasn’t so much…now it is hard to keep up. But I like being in the business to business site. I hope your blog is going well.
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