I was inspired by a great little article in AdAge recently that used the iPhone as a way to tell the auto industry how to recover itself and produce consumer icons again. Here is my take on the lessons the iPhone can teach marketers in the mature consumer space.
1. The iPhone is a breakthrough product, […]
Entries from July 2008
Three Lessons the iPhone Can Teach Us About Marketing to Our Older Customers
July 25th, 2008 · No Comments
Tags: Marketing
Interesting Reversal: Older Adult Consumers Research Products Offline and Then Buy Online
July 15th, 2008 · 1 Comment
It seems counter-intuitive since we are used to people researching online and then buying at a store. But, new data from the USC Annenberg Center for the Digital Future has found that consumers 50+ do just the opposite.
Researchers found that some two-thirds of consumers between the ages of 50 and 60 had researched their online […]
Tags: Boomers and Seniors on the Internet
Laughlines Become Marketing Tool as Companies Demand Older Models
July 13th, 2008 · No Comments
Have you started seeing more laughlines in models’ faces in your women’s catalogs? You are not delusional. The demand for older models is booming, according to an article in the Los Angeles Times recently.
The trend is due to baby boomers wanting to see themselves reflected in the ads that market to them and […]
Tags: Marketing
Older Adults Differ When It Comes to Being Green
July 11th, 2008 · No Comments
A new study looked at “green” actions of Americans and came up with some generational differences.
Three-quarters of those surveyed believe they are doing their part to help the environment. But while some frankly didn’t know what to do, of the “matures” (age 63 and up), only 19% fell into this category.
However, the matures were the […]
Tags: General
Average Age of Head of Household Pushes 50
July 8th, 2008 · No Comments
Peter Francese, founder of American Demographics magazine and demographic trends analyst at Ogilvy & Mather, has written a fascinating article for AdAge about the changing face of the consumer.
Francese’s top demographic trend is the aging of the consumer. He points out that the average head of household in the U.S. is just six months short […]
Tags: Demographics
Loss or Opportunity for Networks in Older Adult Audience?
July 2nd, 2008 · No Comments
The graying of the audience for major network TV continues to cause groans among advertisers and network execs. Why we are not sure, given the buying power of the older consumer. In a recent report, media agency Magna Global found the following:
the median age for viewers of newscasts from NBC, ABC and […]
Tags: Marketing