Thanks to Ronni Bennett at Time Goes By for this bit of news. A new survey from JWT Boom and ThirdAge of 1800 baby boomers asked which online activities respondents have “little or no interest in.” The results:
67% - Writing blogs
63% - Participating in general social networking
62% - Playing games with others
55% - Listening to podcasts/prerecorded audio
44% - Downloading music
Ronni suggests that we look at this the other way…by how many who did not indicate little or no interest. Could it be that those respondents are interested in these activities? If so, this is what the figures look like:
33% of baby boomers are interested in writing blogs
37% are interested in participating in general social networking
38% want to play games with others online
45% are interested in listening to podcasts
56% want to download music
There…now boomers seem a lot more fun and progressive, don’t they?
More from this survey at Marketing Vox.
5 responses so far ↓
1 Jonathan Boehman // Jun 25, 2008 at 8:29 pm
That’s a much better way to look at things…and for many of these activities the number of boomers interested are growing everyday.
2 Ester . // Jul 14, 2008 at 11:08 pm
So, we all need to improve our memory, regardless the age.
One possible thing to do is to play memory games and brain teaser games.
Like this one http://onlinethinkinggames.com/games/River_IQ_Game.html
Have fun.
3 Joanne Fritz // Jul 15, 2008 at 7:17 am
Thanks, Jonathan and Ester!
4 Frank Milligan // Jul 16, 2008 at 2:07 pm
Whew! You had me worried there for a second. I’m in the middle of constructing a new website for boomer writers just learning to write, WritingAfter50.com, so I definitely favor the second approach to evaluating the responses.
5 Joanne Fritz // Jul 23, 2008 at 10:33 am
Thanks, Frank! I do to…I love the idea of your site. I’m an over 50 writer too and loving it.
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