The International Council on Active Aging (ICAA) will promote Active Aging Week September 22 - 28, 2008.
The promotion is in its sixth year and aims to introduce older adults to a healthy and active lifestyle. This is a perfect promotional tie-in for parks, rec centers, gyms, retirement communities, senior centers, churches, malls, and any retailer that sells active apparel or equipment.
The key messages for ICAA’s Active Aging Week 2008 translate the results of research on successful aging into simple concepts:
- Choose an active life to stay mentally and physically healthy as you age.
- Choose to be physically active for 30 minutes, five or more days a week. It takes only 10 minutes at a time to feel better and have more energy.
- Choose to exercise your mind through reading, hobbies, games and classes. You can stay alert and keep your mind sharp by being mentally active.
- Choose to be active with your friends, family, colleagues and neighbors. Staying connected to the people around you supports mental and physical health.
Colin Milner, CEO of International Council on Active Aging, said, “Stereotypes of the ‘poor senior’ still exist, and people don’t always connect their lifestyles to their health. That’s why we launched Active Aging Week, to empower over 7,500 professionals in our network to promote the many options for healthy and active lifestyles.
“The Active Aging Week messages will be used by professionals to educate and encourage older adults. Last year older adults and their families and neighbors chose from a variety of movement classes, dances and concerts, health lectures, brain games and an enormous number of walks, hikes and strolls.”
The association provides professionals with a library of planning guides and promotional resources to prepare for the event, along with publicity for organizations that are hosting events. Professional resources are available for free as a service to the active-aging community on the ICAA website in the “Networking and education” section.
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