Thanks to Ronni Bennett at Time Goes By for this bit of news. A new survey from JWT Boom and ThirdAge of 1800 baby boomers asked which online activities respondents have “little or no interest in.” The results:
67% - Writing blogs
63% - Participating in general social networking
62% - Playing games with others
55% - Listening to […]
Entries from June 2008
Are Boomers Online Washouts?
June 25th, 2008 · 5 Comments
Tags: Boomers and Seniors on the Internet · General
Active Aging Week Offers Marketing Opportunities
June 19th, 2008 · No Comments
The International Council on Active Aging (ICAA) will promote Active Aging Week September 22 - 28, 2008.
The promotion is in its sixth year and aims to introduce older adults to a healthy and active lifestyle. This is a perfect promotional tie-in for parks, rec centers, gyms, retirement communities, senior centers, churches, malls, and any retailer […]
Tips From Businesses That Are Serving the Mature Market
June 4th, 2008 · No Comments
At our main site, Second50Years.com, we’ve profiled more than 50 businesses and nonprofits that serve older adults, plus interviewed numerous marketing experts who spend their time studying the ins and outs of this huge demographic. Here are some of their top tips:
Know your market.
The founders of GRAND magazine, targeted to baby boomer grandparents said,
“We […]
Tags: Marketing
Is the Boom Over?
June 2nd, 2008 · No Comments
AARP reports that recent research indicates that Baby Boomers and seniors are really feeling the effects of the economic downturn.
More than one of four middle-aged and older workers say they are postponing their plans for retirement.
Nearly 25% of people ages 45-64 are prematurely taking money out of the 401(k)s and other investments.
Younger boomers ages 45-54 […]
Tags: Money