A recent issue of MarketingWeek featured Madonna, on the cover, and Bono at the top of an article on marketing to the over-50s. The editors and writer apparently shared some of the silly stereotypes about aging and suddenly woke up to the possibility that:
“So reaching 50 does not have to mean slipping on furry slippers and curling up on the sofa with a cup of warm cocoa. There is life in the 50-pluses yet, and where there is desire and aspiration, you can bet a marketer will be lurking close at hand offering a path to salvation through consumerism.”
The article explores recent advertising to older consumers but offers little new information to those of us who have been tracking older consumer marketing for a while.
Check it out at MarketingWeek.
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