Second50Years Marketing Blog

The Nielsen Company has released a report, called Affluent in America: America’s Changing Wealth Landcape, that breaks the affluent into eight categories.
This report describes the emergence of what it calls a “New Mass Affluent” class and widens the lens for affluence by including households with incomes above $100,000 and income producing assets of $100,000 or […]

[Read more →]

Eons.com, the social networking site frequented by baby boomers, recently surveyed its members about how they might use their “economic stimulus” checks from the IRS. The results tell us just how weak the American consumer is feeling.
The online survey found that:

44 percent of its baby boomer respondents plan to use their checks to pay bills […]

[Read more →]

A recent issue of MarketingWeek featured Madonna, on the cover, and Bono at the top of an article on marketing to the over-50s. The editors and writer apparently shared some of the silly stereotypes about aging and suddenly woke up to the possibility that:
“So reaching 50 does not have to mean slipping on furry slippers […]

[Read more →]

We seem to be in movie houses, art studios and libraries this week as we find older people singing, filming, painting, and writing.
Sally - The Older Woman’s Illustrated Guide to Self-Improvement is a biography of Sally Pierone. Pierone is an 86 year old who has rediscovered herself through her art.
The fascinating biography of Pierone’s life […]

[Read more →]

Here is a very nice idea: A “Moving Pictures Film Club.” The creators of the club search the world for films that are “moving,” meaning that they encourage us to ask questions about life, aging, loving, living.
The club is pitched toward baby boomers and seniors, a group that is often sadly ignored by film […]

[Read more →]