Second50Years Marketing Blog

If you haven’t heard about the Young@Heart, bought one of their CDs, or seen their documentary, go immediately to this website for their story.

This rockin’ group has existed since 1982 but they are just now reaching the tipping point in the media. Ranging in age from early 70s to the late 80s, this group of singers tackles everything from broadway tunes to rock.

The group’s documentary was reviewed at Sundance in Jan of this year by the Boston Globe:

“And then there was “Young@Heart,” possibly the most rapturously received documentary here. British filmmaker Stephen Walker traveled to Northampton, Mass., to film the Young@Heart Chorus, a vocal choir whose average age is 80 and whose choice of material includes songs by the Clash, James Brown, Sonic Youth, and a lot of Talking Heads.”

I was able to see the documentary this weekend. I laughed, I cried, and I wanted to go sign up for this amazing group.

Play the clip below for a taste of these talented, joyful, and wryly playful seniors’ work.