Have you tried Hulu? It is a new online video service. Go to Hulu.com and you can watch full-length episodes of current and archived television shows, feature films, sports and news–for free.
Hulu has deals with a raft of content providers ranging from the major TV networks to cable channels to movie studios.
The interesting thing for us, marketers to boomers and seniors, is that early data indicate that Hulu is reaching baby boomers and older. The original target was young people who don’t usually watch TV but who might watch video on their computers. After all, they flock to YouTube.
Now, according to Silicon Alley Insider, 47 percent of visitors to Hulu are 55 and older, compared to only 17 percent between the ages of 18 and 34.
These are early numbers and the data varies according to who is collecting it. So we have to wait to see if older consumers really are watching online TV to this extent.
If they are, it further defies the stereotype of older consumers as techno-phobic geezers. On the other hand, watching TV does skew older and that is the content that is being offered on Hulu.
Interesting, in any case. And also something for advertisers in the mature market to watch. It might pay to advertise on Hulu.
2 responses so far ↓
1 Michael // Apr 1, 2008 at 8:18 pm
I recently joined your email list.I love reading all the articles bacause this is the type of business that I am trying to set up in Australia.With your permission is it possible to come to an agreement where we can have your web site in one of our links to refer to and also directly refer to some of the content on your web page.Kindly awaiting for your response.
2 Joanne Fritz // Apr 2, 2008 at 6:00 pm
Thank you, Michael for the compliment. I don’t mind you linking to my site at all. I’m not sure what you mean by referring to the content or how that would work. But I’m willing. You might consider the widget I have. See it at this URL: http://www.widgetbox.com/widget/second50years-marketing-blog
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