Second50Years Marketing Blog

Not happy yet? Well, if you are over 80, you should be. According to a University of Chicago survey, people are happier when they are older.
The study, published in the American Sociological Review, found that people in their 80s had about a 50 percent chance of being very happy. Among 18 year olds, the […]

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If you haven’t heard about the Young@Heart, bought one of their CDs, or seen their documentary, go immediately to this website for their story.
This rockin’ group has existed since 1982 but they are just now reaching the tipping point in the media. Ranging in age from early 70s to the late 80s, this group of […]

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Whenever I read articles or surveys about how older people are or are not using computers and the Internet, I think about the Elderbloggers.
Ronni Bennett, of As Time Goes By, maintains a list of “Elderbloggers” on her blog. It is a long list and getting longer. On weekends sometimes, when I’m just […]

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The Media Audit, produced by International Demographics, has a new survey that shows consumers over the age of 50 and with incomes of $50,000 or more, have increased from 17 million in 2004 to 22.3 million during the past five years.
The research report calls these consumers the “graying and affluent,” and says that this consumer […]

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Researchers at Fleishman-Hillard, a public relations agency, and NMI, a market research firm, have released the results of a recent survey of baby boomers. The survey affords a peek at what leading-edge boomers may be like when they start turning age 70 in 2016.
The researchers conclude that while baby boomers will continue the path-breaking ways […]

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Some years ago I purchased a tape of a song personalized with my granddaughter’s name throughout. It was lovely…all about animals…and my granddaughter, Amanda (3-4 yrs old), loved it. She played it over and over and memorized the lyrics.
Now Flattenme has developed a line of storybooks  that can be personalized with the photo and name […]

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Have you tried Hulu? It is a new online video service. Go to Hulu.com and you can watch full-length episodes of current and archived television shows, feature films, sports and news–for free.
Hulu has deals with a raft of content providers ranging from the major TV networks to cable channels to movie studios.
The interesting thing for […]

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