Wow! We love the new website/blog by women we see all the time in the media who are celebrities, but of substance…women like Leslie Stahl, Peggy Noonan, Lily Tomlin, and Candice Bergen.
The site is called wowowow.com (the sub title is “The Women on the Web”), and is aimed at women 40 and older. It promises to be a doosie, letting us into the private thoughts and chats of these dynamic women. The group says on its about page:
It means a lot to us that the largest number of people coming on to the internet now are women like us – women who, to use a cliché, weren’t born yesterday, who are in their prime, who are involved in the world and have a bent for changing it as much as living in it. Women who want a place to look at issues in a new way, or gossip a little, or learn more about each other, or ponder how to make the world better. Women who live varied lives, as we do.
The site is wrapped around what is called “The Conversation.” This is a topic that all the contributors can weigh in on…not unlike TV’s “The View.” In addition, individual contributors will do blog-like postings. Readers will, of course, be able to leave comments and we expect there will be a lot of them.
A NYTimes article points out that statistics are in favor of such a site with women’s community sites growing by 35 percent between December 2006 and December 2007.
The women involved seem excited to be trying out a new medium and even being daring entrepreneurs. Will it succeed? We’ll see, although we think older women (maybe a bit older than the target demographic of “over 40″) will find it fresh and enticing.
3 responses so far ↓
1 Yvonne DiVita // Mar 14, 2008 at 6:59 am
I was initially impressed with this site, and registered to be a member. But, as days go by and the conversation remains one sided (the writers don’t seem to engage the readers), I’m less impressed. A conversation is two-way. When the ‘celebrities’ get that…then, the site will be worthwhile.
The few women I’ve shared it with on my blog have been in total agreement: if Whoopi and Candice and Leslie and the others don’t talk back, we will move on to sites that do.
Just because you’re writing about women and women’s issues, doesn’t make your site worthwhile. It’s in the dialogue that the worthiness comes in.
2 Joanne Fritz // Mar 14, 2008 at 3:59 pm
Thanks, Yvonne! I have to agree…hope they eventually get it.
3 Alvinoy // Mar 23, 2008 at 7:59 pm
thats it, guy
Leave a Comment