Second50Years Marketing Blog

Senior centers all across the country are looking for new ideas in an effort to modernize themselves and, thus, appeal to aging baby boomers who will soon be seniors. An article in the NYTimes explores the issue and looks at a number of ways senior centers are innovating.
The Transition Network (TTN) is organized to help […]

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The economic downturn is showing up at the grocery store, says Vertis Communications. A new study says that just one percent of adults say overall food quality is the reason they choose a supermarket. They are much more impressed by low prices and convenience (as in close to work or home).
Scott Marden, director of marketing […]

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Peter Shankman, a publicist, author and speaker, has created a “matchmaking” service for reporters. His “Help a Reporter” email service has become quite popular, among reporters and among potential sources.
The idea is that any of us can register for Shankman’s email list. Reporters send in queries, Shankman sends them out to us and we can […]

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Joseph Coughlin is the director of a fascinating place called AgeLab.
AgeLab is a research program at MIT that is in the business of making life easier for older people. AgeLab is working in the areas of transportation, health care and housing. The lab does more than just dream about nifty gadgets and futuristic technology. It […]

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We don’t like ageism of any kind anywhere but we found this NYTimes article to be a fairly well-balanced look at the seemingly irresistible ageist jokes created by the presidential candidacy of John McCain.
It is unfortunate that, since gender jokes and racist jokes are off limits this campaign season, comedians feel age is fair game. […]

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There is no doubt baby boomers are worried about having enough money for retirement. A recent survey by ScottTrade found that fifty-one percent of people 55 and over say they wish they had started at a younger age and 40 percent say they wish they would have saved more. Now another financial services company is […]

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Wow! We love the new website/blog by women we see all the time in the media who are celebrities, but of substance…women like Leslie Stahl, Peggy Noonan, Lily Tomlin, and Candice Bergen.
The site is called wowowow.com (the sub title is “The Women on the Web”), and is aimed at women 40 and older. It promises […]

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If you think that people’s ideas petrify when they move into the upper age ranges, think again!
In a recent study published in the American Sociological Review (Oct 2007), Nicholas L. Danigelis, a sociologist at the U of Vermont, found that as people age they actually become more liberal and flexible in their political views.
Danigelis says, […]

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