Second50Years Marketing Blog

Taking care of our older parents is not all about nursing homes or assisted care. A slew of businesses that can help busy mid-lifers to cope with increasing demands from aging parents are cropping up.  We have The Boomer Chronicles to thank for this list of websites that are in the caregiving space. Check them […]

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Brain fitness and brain games are becoming popular among older consumers as they try to shore up their memories and stave off dementia. Here are some sites and resources should you want to keep up with the advances in brain science and the way this knowledge is resulting in new products.
PositScience is the company behind […]

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We recently wrote about EONS opening up its site to people under the age of 50.
This past weekend there was an excellent article in the NYTimes about EONS and problems it is having with its website traffic. The Times article reveals that EONS traffic has taken a drastic dip–from nearly 1.2 million unique visitors in […]

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We commented recently about how Virgin America has included baby boomers in its target market. It is also very high tech with wi-fi on its planes. The Boomer Chronicles blog took this a little further with links to other airlines that are testing wi-fi.
More: Boomer Chronicles

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Edelman Public Relations has created a “Boomer Insights Generation Group” to specialize in communications and marketing strategies to reach Baby Boomers.
The group was introduced today with the release of its recent research study of Boomers.
Edelman says it will focus on what it calls “Bull’s Eye Boomers,” highly influential members of that group. “Savvy marketers know […]

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Congratulations to Virgin America for including people over 50 in their targeted demographic for new service in the U.S.
The target is people 18 to 64, who travel four to ten times a year, have higher household incomes, and are quite educated. That describes the upper range of that target age group…Baby Boomers.
The plane is wired […]

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A MetLife study of the “American Dream” (this is their second such study) reveals key attitudes of Americans in general and of Baby Boomers and older about the current state of the economy.
Overall, the study found that Americans are pretty gloomy about finances, revealing that more than nine in ten people (with the exception of […]

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