Second50Years Marketing Blog

When I went to the HGTV website today to enter again for the 2008 Dream Home (well, I could win!), my eye was caught by the words “Universal Design.” I clicked and was delighted to see a page full of resources around this concept. For a long time, these principles seemed to float around among builders, a few architects, and experts on aging. Now, it is reaching prime time.

Here, in a nutshell, are the key principles of universal design:

1. Equitable use…this means that instead of designing one “accessible” restroom stall, we design all stalls to be comfortable for all people.

2. Flexibility in use…has to do with maximizing the flexibility of spaces. An example is adjustable work counters that can adapt to a wide range of abilities and body sizes.

3. Simple and intuitive in use. Anyone should be able to use it, no matter what your physical abilities may be, your language, or your education.

4. Perceptible information. For instance, give building occupants perceptual clues as to circulation and focal points such as using a sunlit space that attracts people as a lobby, or a fountain that provides auditory clues to direct people to a space in which to relax.

5. Tolerance for error. Just as our computers ask us if we really want to delete that document, we can build in safeguards such as adding a curb along a ramp that prevents slipping off.

6. Low physical effort. Everyone gets tired so building in places to sit and rest can help everyone including those with physical limitations.

7. Size and space for approach and use. Universal Design calls for wide doorways and hallways that benefit everyone.

Universal design is beautiful design as well. As we grow older we should not have to put up with ugly surroundings so that we can get around better. How is your business using universal design?

Learn more about universal design:

• Using Univeral Design to Make Your Business Attractive to the Mature Market
• Check out the Universal Design Alliance.