Second50Years Marketing Blog

Eons.com was founded for the “over 50″ age group, especially the leading edge Baby Boomers.
Now, the founder, Jeff Taylor (himself 49 years old), has lifted the age “gate” and will allow anyone over the age of 13 to take part in Eons.
Will this work? Many people in their 40s were on waiting lists because they could not […]

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Ira Gallen has been finding and conserving TV history for years. Now with video easily accessible on the Internet, we can all share a trip down memory lane with commercials and TV shows from the 50s, 60s, and more.
Click on the video to see an overview of the collection. You can even subscribe and receive […]

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What you call an older person these days can be dangerous to your health. Use the wrong term and you and your business can become persona non grata very quickly.
Fortunately there is help. The “Journalists Exchange on Aging” is a group of writers and editors who have pondered the many semantic possibilities in writing articles […]

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What would you say to a college student if asked what life lessons you’ve learned? A professor at the University of Iowa in Iowa City recently solicited such letters from people over 50 for his students. The project was such a success that it is now on the Internet as The Legacy Letter Project. You […]

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The New York Times ran an article about how Whole Foods is getting rid of their plastic bags (big environmental no-no) in time for Earth Day on April 22. The food chain will offer recycled paper bags and sell reusable bags. They will of course accept other reusable bags as well.
This is an opportunity for […]

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I admit that the press release from the American Physical Therapy Association (APTA) about their new hotline on balance and how to avoid falls, would not have caught my attention if I had not taken a header down a steep slope into a river last fall. Yep, not a month after my 60 something birthday, […]

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Baby Boomers are making a huge impact on employers as they start to leave their jobs.
Robert Half International, in a recent survey, asked 100 senior Canadian executives, “Which of the following trends do you think will most significantly alter the workforce in the next decade?” Baby Boomer retirements was the issue tagged by 60% of […]

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It will be interesting to see how Democratic Baby Boomers deal with making a choice between leading edge Boomer Hillary Clinton (age 60) and trailing edge Boomer Barack Obama (age 46). A column by J.D. Mullane points out that Obama has been hard on the Boomers, writing in his book…

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Could 2008 be the year mature marketing grows up? With an estimated 112 million American consumers over 45, why don’t more companies effectively market to Baby Boomers and beyond?
Todd Harff, president of 40+ marketing agency, Creating Results, offers these 2008 Resolutions for those looking to sell to baby boomers and beyond:
1. Focus. Resolve that in […]

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When I went to the HGTV website today to enter again for the 2008 Dream Home (well, I could win!), my eye was caught by the words “Universal Design.” I clicked and was delighted to see a page full of resources around this concept. For a long time, these principles seemed to float around among […]

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